DETROIT–(BUSINESS WIRE)–Marley Beverage Company (MBC), a creator of innovative natural and functional beverages established with Bob Marley’s family, is unveiling a line of naturally-sweetened, ZERO calorie Mellow Mood Relaxation Drinks and introducing new flavors to its One Drop premium ready-to-drink (RTD) coffees. This is part of a larger MBC rebranding initiative to offer an all natural portfolio of diverse beverage options and to stay at the forefront of today’s consumer trends pointing towards better-for-you products, including products made with simple, unprocessed ingredients, offering low calorie options, or added functionality.
Launched in 2010, armed with a line of Mellow Mood sodas in just two flavors, MBC has since expanded its beverage line into a wide variety of Mellow Mood decaffeinated teas and now a new line of ZERO calorie, decaffeinated teas and sparkling waters. MBC also launched One Drop, a line of premium ready-to-drink coffees, which now comes in four delicious flavors. MBC is a brand dedicated to fulfilling Bob Marley’s philosophy of living life naturally in the form of the best-tasting, natural and functional beverages. “Bob Marley understood how ingredients affect the body and mind,” explains Marketing Director, Mindy Spire. “We’ve turned this idea into something that you can sip and enjoy.” Here is a summary of MBC’s new line extensions:
- ZERO Mellow Mood Relaxation Drinks is a line of natural, decaffeinated teas and sparkling waters. The brand provides a delicious and refreshing way to relax with its signature relaxation blend comprised of widely used herbals such as chamomile, valerian root, and passion flower that are known for calming. “Mellow Mood has always been the premier Relaxation brand in the emerging category. With the launch of our ZERO line, we’re offering consumers and retailers alike the best of both worlds: a delicious, better-for-you, ZERO calorie beverage option (in a tea or sparkling water) with a unique added functionality,” explains Spire. Mellow Mood relaxation tea flavors include Peach Raspberry Black Tea, Raspberry Tea Lemonade Low Calorie, Peach Raspberry Black Tea ZERO, Honey Green Tea, and our newest flavor, unique to MBC, Bartlett Pear Black Tea ZERO. The line of Mellow Mood Relaxation sparkling waters includes Mixed Berry, Lemon Citrus and Mango.
- One Drop RTD Premium Coffees combine MBC’s very own bold Jamaican coffee blend with pure cane sugar, rBGH hormone free milk, and decadent natural flavorings. New flavors include Swirl and Banana Split, both of which are reminders of childhood indulgences at the local ice cream parlor. Although we might think of traditional coffee as an on-the-go beverage, One Drop encourages consumers to stop and savor life’s sweeter moments. The full line of One Drop flavors include Mocha, Vanilla, Swirl and Banana Split.
Along with new line extensions, MBC has executed a major rebranding initiative that includes redesigned packaging for Mellow Mood and One Drop. The new MBC corporate medallion features an illustration of a youthful, spirited portrait of Bob Marley interpreted by millennial artist Miles Tsang, which conjures a sense of purity and vigor, reflecting MBC’s natural beverage platform and Bob’s passion for life. The medallion appears front and center across MBC products in order to create a strong connection across the company’s diverse beverage portfolio. Mellow Mood’s new logo includes a slight wave-like flow representing the positive energy that generations associate with Bob’s legacy and the beverage’s relaxation functionality. The One Drop logo reflects Bob’s heritage and the coffee’s signature Jamaican coffee blend flavor.